The cuts came after BuzzFeed investors encouraged Peretti to shut down all of BuzzFeed News, but he refused, CNBC reported. Three top BuzzFeed News editors in March 2022 announced that they would be resigning and the newsroom would face voluntary layoffs or job cuts. In 2020, BuzzFeed signed a deal with Universal Television to produce content based on its stories. ![]() The layoffs would affect approximately 200 employees. ![]() ![]() On January 23, 2019, BuzzFeed notified all employees via memo that there would be an upcoming 15% reduction in workforce affecting the international, web content, and news divisions of the company. By the end of 2017, BuzzFeed employed around 1,700 employees worldwide, although it announced plans in November of that year to lay off around 100 employees in the US, 45 in the UK, and 100 in France in June 2018. As of 2016, BuzzFeed had correspondents from 12 countries, and foreign editions in Australia, Brazil, France, Germany, India, Japan, Mexico, Spain, and the United Kingdom. In 2016, BuzzFeed formally separated its news and entertainment content into BuzzFeed News and the newly formed BuzzFeed Entertainment Group, which also includes BuzzFeed Motion Pictures. In 2011, Peretti hired Politico's Ben Smith, who earlier had achieved much attention as a political blogger, to assemble a news operation in addition to the many aggregated "listicles". Peretti hired curators to help describe the content that was popular around the web. Later, the site began spotlighting the most popular links that BuzzBot found. The messages were sent based on algorithms which examined the links that were being quickly disseminated, scouring through the feeds of hundreds of blogs that were aggregating them. In the beginning, BuzzFeed employed no writers or editors, just an "algorithm to cull stories from around the web that were showing stirrings of virality." The site initially launched an instant messaging client, BuzzBot, which sent users a link to popular content. In 2006, while working at the Huffington Post, Peretti started BuzzFeed (originally called BuzzFeed Laboratories) as a side project, in partnership with his former supervisor John Johnson. Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam, Johnson's New York City-based art and technology nonprofit organization, where he experimented with other viral media. History Jonah Peretti founded BuzzFeed in November 2006. The company's audience has been described as left-leaning. Ī 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation. On April 20, 2023, Peretti announced that BuzzFeed Media would be shuttering BuzzFeed News and focusing its news efforts into The Huffington Post, laying off about 180 workers. BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website. After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. In late 2011, BuzzFeed hired Ben Smith of Politico as editor-in-chief, to expand the site into long-form journalism and reportage. ![]() BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements. Originally known for online quizzes, " listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman. Johnson III to focus on tracking viral content. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. BuzzFeed, Incorporated is an American Internet media, news and entertainment company with a focus on digital media.
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